Traction Direct Is Now Auto Emporium Dealer Equipment
We are delighted to welcome you to Auto Emporium, which replaces Traction Direct USA.
Auto Emporium Dealer Equipment is our new opportunity to continue sell and service the Traction brand of battery chargers, battery support units, and showroom support units, but also additional products for our automotive customers. The leadership remains the same, with Ed Giacomucci continuing as the National Manager.
Some FAQs, answered:
What can I expect from Auto Emporium?
Auto Emporium will be the same team you already know and work with.
Ed Giacomucci remains your main point of contact.
The support team and day-to-day operations stay the same.
We will continue to operate as the leading supplier of Traction products in North America.
It is the same people, same service, and the same focus on supporting our customers.
What Additional Opportunity Will Auto Emporium Offer?
We are looking to widen our range of products and brands while continuing to negotiate the best possible pricing for our customers.
We are looking to add new tooling, diagnostic equipment, and name-brand products.
We start with Getec rugged laptops and will let you know our new products as and when we get them.
We are able to offer you more choices without compromising on the service and value you already rely on.
Customers can expect a new extended warranty policy and more competitive pricing on shop essentials.
“We are thrilled to offer new products and services. You will see some of the tooling and diagnostic equipment you already use at reasonable pricing. Name brand high-quality products will be rolled out to our customers, and you are really going to like our extended warranty policy.”
Ed Giacomucci
AE National Sales and Service Manager
