Welcome to
Your new dealer equipment portal
North American supplier of
Up to 2 year warrantees
offered for USA customers
Free shipping for USA orders
over $2000
Official supplier of
OEM equipment
Supplier of Lithium (LiFeP04)
charging technology
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Latest News & Articles
Auto Emporium Dealer Equipment is our new opportunity to continue sell and service the Traction brand of battery chargers, battery support units, and showroom support units, but also additional products for our automotive customers. The leadership remains the same, with Ed Giacomucci continuing as the National Manager.
Weather plays a significant role in how well a car battery performs. Both hot and cold conditions can affect battery efficiency, lifespan and reliability, often leading to problems that seem sudden but have been building over time.
Batteries aren’t all the same, and the way they are charged makes a big difference to how well they perform and how long they last. Given the cost of replacement batteries, using the right charging method is essential to avoid damage and ensure longevity.
Choosing battery support equipment for a modern workshop requires more thought than it once did. Vehicle batteries are lighter, more powerful and closely linked to increasingly complex electronic systems, which means the tools used to support them must be up to the task.
So, you’ve taken delivery of what’s supposed to be a brand-new car battery, but it doesn’t seem quite right. You’re not alone - it’s actually fairly common for new batteries to arrive less than perfect, and there’s a clear reason behind it.
Lithium batteries are often grouped together, but lithium-ion and lithium iron phosphate batteries are not the same. While both are lithium-based, they differ significantly in construction, behaviour and suitability for different applications.

