Traction Direct Is Now Auto Emporium Dealer Equipment
Auto Emporium Dealer Equipment is our new opportunity to continue sell and service the Traction brand of battery chargers, battery support units, and showroom support units, but also additional products for our automotive customers. The leadership remains the same, with Ed Giacomucci continuing as the National Manager.
How Weather Conditions Affect Your Car Battery
Weather plays a significant role in how well a car battery performs. Both hot and cold conditions can affect battery efficiency, lifespan and reliability, often leading to problems that seem sudden but have been building over time.
Different Batteries Require Different Charging Methods
Batteries aren’t all the same, and the way they are charged makes a big difference to how well they perform and how long they last. Given the cost of replacement batteries, using the right charging method is essential to avoid damage and ensure longevity.
How to Select the Right Battery Support Equipment for Today’s Workshop
Choosing battery support equipment for a modern workshop requires more thought than it once did. Vehicle batteries are lighter, more powerful and closely linked to increasingly complex electronic systems, which means the tools used to support them must be up to the task.
Why Your ‘New’ Battery Might Need Extra Care Before Use
So, you’ve taken delivery of what’s supposed to be a brand-new car battery, but it doesn’t seem quite right. You’re not alone - it’s actually fairly common for new batteries to arrive less than perfect, and there’s a clear reason behind it.
Key Differences Between Lithium-Ion and Lithium Iron Batteries
Lithium batteries are often grouped together, but lithium-ion and lithium iron phosphate batteries are not the same. While both are lithium-based, they differ significantly in construction, behaviour and suitability for different applications.
How to Prevent Sulfation in Lead-Acid Batteries
Sulfation is one of the main causes of early failure in lead-acid batteries. It happens when lead sulfate crystals build up on the battery’s plates, which reduces performance, increases charging times and ultimately shortens battery life.
What is De-Sulfation and Why Does it Matter?
De-sulfation is a process used to address sulfation in lead-based batteries. Sulfation occurs when lead sulfate forms on the battery plates and hardens over time, reducing the battery’s ability to accept charge and deliver power effectively.

