Lydia Walker Lydia Walker

Traction Direct Is Now Auto Emporium Dealer Equipment

Auto Emporium Dealer Equipment is our new opportunity to continue sell and service the Traction brand of battery chargers, battery support units, and showroom support units, but also additional products for our automotive customers. The leadership remains the same, with Ed Giacomucci continuing as the National Manager.

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Zach Goodwin Zach Goodwin

How Weather Conditions Affect Your Car Battery

Weather plays a significant role in how well a car battery performs. Both hot and cold conditions can affect battery efficiency, lifespan and reliability, often leading to problems that seem sudden but have been building over time.

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Zach Goodwin Zach Goodwin

Different Batteries Require Different Charging Methods

Batteries aren’t all the same, and the way they are charged makes a big difference to how well they perform and how long they last. Given the cost of replacement batteries, using the right charging method is essential to avoid damage and ensure longevity.

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Zach Goodwin Zach Goodwin

Why Your ‘New’ Battery Might Need Extra Care Before Use

So, you’ve taken delivery of what’s supposed to be a brand-new car battery, but it doesn’t seem quite right. You’re not alone - it’s actually fairly common for new batteries to arrive less than perfect, and there’s a clear reason behind it.

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Zach Goodwin Zach Goodwin

How to Prevent Sulfation in Lead-Acid Batteries

Sulfation is one of the main causes of early failure in lead-acid batteries. It happens when lead sulfate crystals build up on the battery’s plates, which reduces performance, increases charging times and ultimately shortens battery life.

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Zach Goodwin Zach Goodwin

What is De-Sulfation and Why Does it Matter?

De-sulfation is a process used to address sulfation in lead-based batteries. Sulfation occurs when lead sulfate forms on the battery plates and hardens over time, reducing the battery’s ability to accept charge and deliver power effectively.

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